WaFd Bank

Reimagining banking through motion.
Motion Design | Creative Direction | Illustration

WaFd Bank engaged digital brand agency NewReach to create a campaign that would allow the bank to better reach diverse audiences, establish deeper connections with customers and push the WaFd Bank brand into new markets. The content strategy centered on brand messaging and reaching customers through their personal journeys to help them achieve long-term goals. The campaign also establishes WaFd Bank headquarters, in downtown Seattle, as a model for a digital experience that other WaFd Bank branches can aspire to.

 

WaFd Bank motion reel

View a collection of some of our favorite animations.

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The main entry
Our goal for the entry was to create a sense of warm welcoming. A high impact first impression that clearly shows WaFd Bank’s evolution as a digital first bank. Each video wall is 7 feet wide by 12 feet tall. We created over 50 animations and art directed videos of Seattle’s iconic neighborhoods and landmarks.

 

Case study video
View the case study video filmed and edited by our digital display partner, Planar.

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Creating a digital first experience
In WaFd Bank’s interior lobby, an 8-foot-long, 4.5-foot-high Clarity Matrix G3 LCD Video Wall in a 2x2 configuration was integrated to reinforce the bank’s brand and educate customers about their features.

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Creativity meets strategy and architecture
WaFd Bank headquarters was subsequently remodeled and three different areas (the entry, the corner ATM and the interior lobby) were built featuring display technologies. The new entry and interior lobby feature video walls from Planar. In the main entry, the video walls consist of two nearly 7-foot-long, 12-foot-high Clarity® Matrix® G3 LCD Video Wall Systems in portrait orientation and 3x3 configurations.

Team Credits
Digital Agency: NewReach, Roger Starkweather
Brand and Messaging Strategy: Latin & Code, Steven Picanza
Motion Design and Creative Direction: Photon Factory

Videography: Brad Huskinson
Architecture: MG2

Construction: Abbott Construction

Hardware: Planar, Clear LED

A/V Integration: AVI-SPL