iHeartRadio + Mark Ronson
A photo booth experience for the broken hearted.
Experiential | Fabrication | 3D Design
Following the launch of Mark Ronson’s album Late Night Feelings, we partnered with photo booth wizards HelloThereYou, and event promotion experts Revolution Marketing to create an immersive photo backdrop made up of over 25 disco balls.
From concept to fabrication
Inspired by Mark Ronson’s album cover design, each piece of the installation needed to be carefully planned out, from sourcing disco balls from various suppliers, to strategically arranging LED lighting that created stunning final photographs.
Our solution
For a successful photo booth experience, the installation needed to attract the attention of concert attendees from across the room, as well as create images that were irresistible to share on social media. Using Astera Pixel Tube LEDs, we had the highest quality light sources that could be color controlled via smartphone app, displaying vibrant patterns and the ability to color match iHeartRadio’s brand color palette.
Team Credits
Client: iHeartRadio
Photography and Photo Booth: HelloThereYou
Experiential and Fabrication: Revolution Marketing, Photon Factory