Homefront
Ice Cream
We cover walls with melted ice cream.
Branding | Retail Design | Experiential | Signage
One of our most comprehensive brand refreshes to date, we helped Homefront refine their brand with a playful new twist. We partnered with their founder to imagine a completely new identity and ice cream shop retail experience.
Making everything as fun as ice cream
When the project began, we had a blank canvas to explore. A white box that would soon become a new ice cream shop in Des Moines, WA.
Creating smiles at every touchpoint
A key part of creating a brand identity is defining its signature moment. For Homefront, we created a melting ice cream brand pattern that always drips from the top of any surface it’s on. Whether it’s the lid of a to-go package, or the ceiling of the room.
Our solution
Integrating the design of the cotton candy and blue raspberry melt pattern, is best represented where the digital menu displays overlap the mural. We carefully color balanced the displays to ensure a perfect match between the digital and physical environment.
Team credits
Client: Homefront Ice Cream & Smoothies
Branding & Retail Design: Photon Factory